Logo Mercado Artesanal de Guayaquil

Logo in black Mercado Artesanal de Guayaquil

Samples of application of logo in diferent tones and surfaces.

Packaging creation process	Signage creation process

Elements of the logo

The logo was made up of:

1. The silhouette of the head and the hat of a craftsman.
   
   
2. The silhouette of the hands of the craftsman who hold fibres intertwining them.
   
   
3. The fibers, which form a circular structure around the artisan (environment) .
   
   
4. A text that read: "Mercado Artesanal de Guayaquil”.

Colours of the logo

The logo was designed with one colour (Pantone 181 CVU) at 50% and 100%.

Meanings and connotations

1. The logo represents the artisans of Ecuador, who with their skilful hands creatively combine natural materials from their environment, to make crafts that represent our culture, and at the same time, are the multicultural wealth of the Mercado Artesanal de Guayaquil.
   
   
2. In the logo I included a hat, since it is an element that is always woven by Ecuadorian artisans (whether of the coast, mountains, or other regions).
   
   
3. I used the hands of the craftsman in order to stress the concept that, in the Mercado Artesanal, they sell products hand-crafted.
   
   
4. I used intertwined fibres to connote that the artisan combines fibres and/or materials to develop handicrafts.
   
   
5. The colour applied in the logo has earth and red tan tone. Along with the icons, it connotes rusticity, craft, labour, and skilled craftsmen who come together to unite fibres and/or materials and develop handicrafts.

Uses and restrictions for the logo

1. The logo can only be resized
   in proportional scales.
   
   
2. The logo can be used in black and white for fax sheets, photocopies and other documents.
   
   
3. The logo can be used in red colour only for stamps.
4. The logo can be used in the follow opacities: 25%, 50%, 75% and 100%.
   
   
5. The logo can be painted, screen-printed, embossed, cast on any surface without losing detail.
   
   
6. The logo can be applied to surfaces with colours harmonious to it.
   
   
7. When using the logo on a coloured surface, we must take special care that the colour of the logo is the dominant colour.

Packaging
Signage