Client: Fetur S.A.
Project: logo and stationery.

At a workshop in my University, we were engaged to create a communication plan that included: branding design, slogan and a complete advertising campaign
for the Ecuadorian company of tourist railways, Fetur S.A.

In Adobe Illustrator I designed a typographic logo using the brand name and the colours of the Ecuadorian flag: yellow, blue and red.

I created an icon inspired by the locomotive (train engine) and I added the slogan "Encarrilate al Ecuador"
(English translation, "get back on track to Ecuador"), devised for the advertising campaign.

The slogan was applied to all the corporative graphic supports to help the fast positioning of the campaign concept.

The logo was applied to business cards, stationery and stickers.

2001

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